Online consumer electronic goods store – Timtara

Published: 10th May 2011
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Going shopping for electronics is as expensive an affair as it is a time-consuming one, but, the Indian e-retailer that can proudly boast of the most hits, grabs more eyeballs only because it makes a customer’s shopping experience truly delightful. Not only does the site offer a wide range of products it also offers irresistible discounts to customers.

Variety unlimited

Currently, the number of categories of electronic goods available on is six, namely multimedia digital photo frames, DVD players, home theatres, MP3 and MP4 players, portable audio and video players and speaker systems. Personal care equipment runs on electricity, but is not in the category of electronic goods per se, although it has been clubbed with electronic goods in the same

category on All price ranges include the discounts offered by the website.

Philips, one of the world’s best-known brands of electronics, is also a dominant player in the store for consumer electronics. The brand is the only player in the multimedia digital photo frame segment on the website, which comprises three sizes, namely seven inches, eight inches and ten inches. The prices, which include the special discounts offered by, range between Rs 3,399 to 9,790 rupees.

DVD competition

Mitashi vies with Philips for a chunk of the market share as far as DVD players and home theatre systems are concerned. While the lowest-priced DVD player costs less than Rs 2, 352s, the highest has been priced by between Rs 4,337 and 4,999. Home theatre systems have been priced could set the buyers back anything between less than 8,310 rupees and in the range of Rs 23,070 and 27,990.

As far as the best-selling brands in the speaker systems segment is concerned, the scenario is the same as the markets for DVD players and home theatre systems. They cost anything from less than Rs 2,570 to 5,290. Amkette is Philips’ closest competitor in the segment of the consumer electronics market which deals in portable audio and video players. sells these for as low as less than Rs 3,536 and as high as between Rs 6, 508 - 7,499.

Who is rocking the race?

The aforementioned brands have a great deal of competition in the market for MP3 and MP4 players, which perhaps has something to do with the fact that they’re among the most affordable gadgets in’s range of consumer electronics. Mitashi, Apple and Sony are rival brands. The least expensive MP3/MP4 player costs less than Rs 2,592 and the most expensive are priced between Rs 7,097 and 8,599.

The best-selling electronic goods in the product range are the Philips Slim Soundbar Home Theatre HT S5120, the Mitashi DVD player with HDMI cable and 2.1-channel speaker system, the Philips DVP3526 DVD with USB and remote control, the Philips GoGear Muse 8GB MP4 player, the Philips 5.1 Multimedia Speaker – DSP2500 and the Philips Female Epilator HP6400. New arrivals include the Philips DVD Player DVP 3516, the Mitashi MP3-MP4 Player EL2000 and the Mitashi

MP3-MP4 Player MPS1002. So why go anywhere else when offers you the best of products at the best of prices.

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